Kärcher becomes the lead investor in Mysoda, the Finnish manufacturer of sustainable sparkling water makers. This series A round funding provides Mysoda with the means to accelerate growth on a global level and benefit from competencies of Kärcher in various operational and strategic sectors.
“From the first meeting, Kärcher has felt like a perfect partner for us,” says David Solomon, CEO of Mysoda. “Kärcher shares our conviction of putting sustainability first, and I get really excited thinking about our cooperation and opportunities. They have decades of experience in sustainability, brand building, marketing and expanding to new markets. After all the startup pains, it also feels really good to make the move from an underfunded startup to a well-capitalized growth company. We compete with bigger companies, and thanks to this substantial minority investment we now have the resources to stand our ground.”
“We are positive about the innovative power of Mysoda, and are happy to actively support the company in its further growth. Mysoda’s products are convincing in terms of design, usability and environmental friendliness”, says Hartmut Jenner, Chairman of the Board of Management of the Alfred Kärcher SE & Co. KG. “Thanks to our unifying element water, we will create numerous synergies for a successful future together.”
Mysoda develops and produces sparkling water makers for the consumer market as well as flavor concentrates and CO2 cylinders that go with them. Like all sparkling water makers, the products by Mysoda contribute to the drastic reduction of transportation and the elimination of PET bottles. Moreover, with their plastic-free design, they have a key advantage in sustainability in comparison with the competition. Mysoda uses no fossil plastic in production and produces its sparkling water makers from wood composite, a wood-based and renewable material that is made of residues from the forestry industry. The Mysoda Woody sparkling water maker recently won the Red Dot Design Award and the iF gold award. To minimize transportation and for creating jobs locally, Mysoda prioritizes smaller units for local refilling of CO2 cylinders and locally produced drink mixes. Consumers have appreciated Mysoda’s local approach and chosen Mysoda’s French range of drink mixes as the Product of the Year 2022.
Kärcher’s interest is mainly aimed at the development and expansion of the brand activities of Mysoda as well as the further development of sustainable products. Beyond the substantial investment, Kärcher supports the Finnish start-up with its comprehensive expertise in the water sector, its highly global brand presence, and European production capacities, which opens up possibilities for Mysoda to bring part of its machine production from Asia to Europe, allowing Mysoda to continue to reduce the ecological footprint.
About Kärcher: Kärcher is a world-leading solution provider of cleaning and maintenance products. The company’s portfolio includes high-pressure cleaners and ultra high-pressure cleaners, vacuum cleaners for various applications, steam cleaners, air purifiers, sweepers and scrubber driers, vehicle wash systems including self-service technology, industrial cleaning technology for special applications, detergents, systems for the treatment of drinking water and reclaim water, water dispensers, software for fleet and process management, pumps and watering systems, as well as machines for garden maintenance. Perfectly matched products and accessories are accompanied by comprehensive advice and service geared towards specific target groups. www.kaercher.com
