A Design Journey with Pentagon Design
From the very beginning, our ambition for Woody was clear: to create a sparkling water maker that would stand out not only through its performance but through its design and use of renewable materials. To bring that vision to life, we partnered with the award-winning Finnish design agency Pentagon Design. Together, we set out to rethink what a home carbonation device could be.
The collaboration focused on challenging the norms of the category — moving away from glossy, plastic-dominated products toward something more tactile, natural and enduring. Consumer research in Finland and France revealed that many users wanted an appliance they could proudly keep on display, one that blended seamlessly into the modern kitchen rather than standing out as a gadget. This insight shaped every design decision that followed.
The result of that process was a sparkling water maker crafted from a unique wood-based composite material made using side streams from the forest industry. Instead of relying on fossil-based plastics, Woody’s body is made almost entirely from renewable resources, giving each unit its own subtle texture and warm, matte finish. The speckled surface — a visible reminder of its natural origins — makes every Woody distinct. The collaboration between Mysoda and Pentagon Design resulted in a product that feels as good to the touch as it looks on the counter, and one that has received international recognition, including the Red Dot Product Design Award.
What Makes Woody Special
Every aspect of Woody’s design was crafted with purpose. Its wood composite housing not only seamlessly incorporates renewable materials but also gives the product a calm, natural aesthetic that fits beautifully into any kitchen. Designed in Finland, Woody carries the essence of Nordic simplicity and quality. It is compact in size, quiet in use, and easy to operate — with a smooth quick-lock mechanism for the water bottles that makes carbonation intuitive and enjoyable.
Beyond its thoughtful materials and design, Woody represents a shift in how we think about everyday products. It enables users to enjoy sparkling water at home without the need for single-use plastic bottles, reducing waste with every refill. In doing so, it transforms a daily habit into a meaningful act. It’s proof that good design can not only look beautiful but also make a real difference in our everyday lives.
Reflecting on the Journey and Looking Ahead
Looking back on the years since Woody’s launch, it’s inspiring to see how this single product has shaped the direction of Mysoda as a brand. It demonstrated that a focus on renewables and great design can coexist seamlessly — that materials matter, and that responsibility can be beautiful. The lessons learned from Woody continue to guide us as we explore new ways to make home carbonation more sustainable, more user-friendly and even more delightful.
As we celebrate this milestone, we also look ahead with excitement. The future of Mysoda lies in pushing the boundaries of material innovation, refining the user experience, and creating sparkling water makers that people love to use and love to look at. Woody will always remain a symbol of that philosophy — a product born from curiosity, collaboration and care for both people and the planet.
A Toast to Our Community
Most importantly, this celebration belongs to everyone who has made Woody part of their home. To every sparkling water enthusiast who has chosen to refill instead of discard, to reuse instead of replace — thank you. Your choices and enthusiasm are what keep us innovating and striving for better solutions every day.
So, as we celebrate Woody’s anniversary, we invite you to join us in raising a glass of fresh, fizzy water to the small everyday moments that sparkle. Here’s to Woody — and to many more years of innovation, inspiration and refreshing bubbles.